Marketing expert Drew McLellan has a good blog post on why you cannot ignore Google+ for your business. Like Drew points out, I was one of those who initially resisted Google+ because it would be yet another social network to maintain. However, in the short time I’ve been active on Google+, I’ve found it to be easy to use and more beneficial since there is not nearly as much information clutter (so far).
With the changes in the way Google is changing its search, Drew appropriately asks,
Who do you think will get a higher search result – a business with or without Google+ content?
Law firm social media consultant Adrian Dayton shared the opposite view just a few months ago when he wrote a post that lawyers could ignore Google+. Of course a lot has changed in three months so I wonder if he would share the same view now?
I like this post from Kevin O’Keefe on whether lawyers should use Google+ in response to Dayton’s post. Kevin points out a couple of key things. First, the early non-lawyer adopters of these social networks are generally innovators and influencers in their industries. It’s good for lawyers to network with these types of people. Second, who cares if lots of lawyers aren’t using Google+? My experience tells me it isn’t bad to be one of the innovators yourself. Besides would you rather be one of a few lawyers at the party or one of many? Quit getting hung up on whether other lawyers are doing it. There’s likely even more opportunity for you if they’re not.
- Six reasons attorneys ought to bother with Google+ (kevin.lexblog.com)