Kevin O’Keefe of LexBlog (and host of my law blog, Rush on Business) recently blogged about a study that shows 65% of online adults are engaged in social networking. I agree with O’Keefe that debating the merits of engaging in social networking for lawyers is moot at this point. For me, nothing has attracted new clients to my law practice like my blog but I also use social networks to distribute information to various connections. My blog acts as the hub while the social networks are the spokes.
But it seems to me that the primary use of blogging and social networking by lawyers is to attract new clients. Clients have told me they occasionally read my blog but mostly it is read by people searching for legal information rather than my clients routinely reading it. That is definitely worthwhile from a prospective client marketing perspective but it also means you need to find ways to stay in communication with your current clients. After all, as legal marketing consultant Larry Bodine recently pointed out in his blog post quoting Darryl Cross of LexisNexis, 90% of your profits come from 20% of your clients. Plus, new clients are very fickle and when law firms don’t maintain contact with the client they tend to leave.
That’s where NotifyWorks can fit in. It is a solution designed to help you maintain contact with your clients on a consistent basis and update them on their specific legal matters – even when you might be working on something else that day. In the competitive environment law firms exist in today, we’re confident that can help you improve your client relations and become more profitable.